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Writer's pictureMelissa Heckel

When Branding Feels Like Home

Codi Real Estate helps families and individuals purchase and sell residential real estate in the Sioux Falls, South Dakota area and throughout communities in and surrounding the areas of Phoenix and Scottsdale, Arizona. She personally works with each of her clients and guides them through some of the biggest financial decisions of their lives. 


Over the years, Codi has developed an impressive list of accomplishments and awards, including maintaining in the top 1% of all Keller Williams Realty Sioux Falls agents. Because of this and the natural growth and progression of her business, Codi had realized it was time to give her brand a glow up to match.


Codi Real Estate logo design

Brand Essence

During our brand strategy session, we defined the many aspects of Codi's brand including her brand story, values, voice, mission, market fit, and so much more. Brand keywords are a great way to get to the "essence" of a brand. For Codi Real Estate, those keywords included:

  • Commitment

  • Experience

  • Driven

  • Care

  • Educated

  • Passion



Project Details

We provided Codi with a full suite of branding and design:


Below is the curated imagery, or mood board, that inspired the design direction.

Codi Real Estate visual brand mood board

Behind the Design

Codi had a vision for her rebrand that involved stepping into a look that is very simple and classy. The script font for the name Codi in the logo has been customized for a unique look. It visually stands at a crossroads between elegant and refined and hand written with a human touch, while still maintaining legibility. The script font was paired

with a clean and straightforward sans serif font to balance out the overall look

of the logo.


The date was added as an optional element to show that Codi Real Estate is an

established business with nearly a decade of experience.


A variety of logo lock ups and a custom brand mark that incorporates Codi's initials were created to give the brand depth, and provide layout and size options to fit the many different environments in which Codi’s brand will be viewed in web, print, or other.


Codi Real Estate logos and visual elements in all brand colors


Brand Patterns

We created a custom brand pattern for the Codi Real Estate brand by utilizing the house shape from her brandmark in a repeating and overlapping repeating pattern. Patterns are great as an accent design element for stationery, websites and even social media graphics.

Codi Real Estate brand patterns

Brand Colors

The color palette for Codi's brand is bold and neutral. She wanted her clients homes to be the star of the show so opted for a palette that will be complimentary and not clash with any homes or interior home photos that she will be promoting for her buyers and sellers. The primary color is black with neutral shades of oatmeal, ivory and latte being used as secondary accent colors within the brand.


During the brand strategy phase, I always research the psychology behind the colors to make sure that the impact they will have on our emotions aligns with how we want to impact and connect with the business's target audience. I study individual colors as well as how they interact with each other as a whole to determine a palette that has depth and meaning and stirs up feelings that perfectly align with the brand.


  • Black: refined, strong

  • Oatmeal: relaxed, warm

  • Latte: comforting, mindful

  • Ivory: simplicity, calm

Codi Real Estate brand color palette


Branding Beyond the Logo

Once the logos and all visual elements were established, we created a variety of collateral pieces to ensure a consistent experience anytime someone sees or interacts with the Codi Real Estate brand.


Codi Real Estate branded gift bag and box

Codi Real Estate branded stationery flat lay

Codi Real Estate branded mugs in black and white

Codi Real Estate branded Facebook page on a mobile phone mock up

Codi Real Estate branded for sale sign


 

"Highly recommend Branch Creative Co.! I was needing a long overdue brand refresh and Melissa accomplished that and more. She captured every detail about who/what my business is centered around through the brand strategy session. She also ensured it would stand the test of time with its elements and simplicity. I love my new logo, the colors, signs, etc. and want to put it on everything marketing! Thank you Melissa!" -Codi Nincehelser


 

To learn more about Codi Real Estate, visit codirealestate.com.


If you are looking to give your brand a massive glow up, let's chat! Request a free call to learn how we can help you elevate your brand and your confidence as a business owner.



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