What makes you āthe onlyā?
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When working with clients to build their brands, we focus on what sets them apart from others offering similar services. What makes you different? What is your unique advantageāyour "secret sauce"? What makes you āthe onlyā?
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In his book Zag, Marty Neumeier says, āIf you can't say you're the 'only,' then go back and start over."
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To get started, try filling in the blanks:
(Your business name) is the only (your business category) that (the unique thing only you offer).
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Example:
Paws World Travel is the only international travel agency that specializes in finding the best dog-friendly travel destinations.
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This exercise is very simple, yet can be equally challenging. Knowing what makes you truly unique will help your brand shine and provide the clarity needed to stand out.
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Is your brand feeling muddled and getting lost in the crowd?Ā Book a call so that we can talk about building you a brand that is crystal clear.
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