Emily Reuschel came into my life at the right time and right place. It was truly a God thing. I was going through a period of self doubt when she showed up, busted down the doors, and showered my life with positively radiant energy.
Her business, Gather in Growth, was heading in a new direction and she was ready for a huge glow up. She knew her brand needed to be vibrant, bold, and energetic (yet grounded) in order to match this next phase in business and the clients she wants to reach.
Brand Essence
During our brand strategy session, we defined Emily's brand story, values, voice, mission, market fit, and much more. Brand keywords are a great way to capture the "essence" of a brand. For Gather in Growth, these keywords include:
Community
Expansive
Contentment
Authenticity
Joy
Free Thinking
High Vibration
Camp Counselor Vibes
Project Details
We provided Gather in Growth with a full suite of branding and design:
Behind the Design
In approaching the visual identity for Gather in Growth, I aimed for a look that is vibrant, free flowing, and joyful with a splash of fun and feminine style.
The font for the logo combines rigid with organic letters to symbolize the duality of life. It can be hard but it can joyful at the same time. The highlighted letters are the E and the R which are Emily’s initials. The same E and R are replicated in the circular brandmark for the Emily Reuschel personal brand.
A variety of logo lock ups and custom icons were created to give the brand depth, and provide layout and size options to fit the many different environments in which the Gather in Growth brand will be viewed in web, print, or other.
Below is the curated imagery, or mood board, that inspired the design direction.
We also developed a few secondary logos for both Gather in Growth (with and without the podcast) and the Emily Reuschel personal brand to provide variety and ensure ease of use across different applications and environments.
Brand Patterns, Imagery & Icons
Customized patterns were created for the Gather in Growth brand, incorporating line work to compliment the swirled lines in her logo type.
We provided creative direction for imagery, gradients and textures that help bring a whole new level of vibrancy to the brand. The icon suite was created and customized with the Gather in Growth brand colors. All can be used to add variety and depth to any branded collateral.
Brand Colors
The color palette for Gather in Grown is bright and vibrant with a range of coral/pinks, teals, purples, and yellows.
During the brand strategy phase, I always research the psychology behind colors to ensure that the emotional impact aligns with how we want to connect with the business's target audience. I study individual colors and their interactions to determine a palette with depth, meaning, and the ability to evoke feelings that perfectly align with the brand.
Coral: Energetic, Tender
Teal: Balance, Healing
Purple: Uplift, Feminine
Yellow: Joy, Positivity
Branding Beyond the Logo
Once the logos and all visual elements were established, we created a variety of collateral pieces to ensure a consistent experience anytime someone sees or interacts with the Gather in Growth brand.
To learn more about Gather & Growth, visit emilyreuschel.com.
If you are an established business considering a rebrand, let's chat! Request a free call to learn how we can help you elevate your brand and your confidence as a business owner.
Comments