I recently had the privilege of working with Margaret of Ascend Astute, a professional career coaching service with a uniquely holistic approach.
The challenge: her visuals didn't align with the premium level of service she provides to her clients.
During our strategy session, we decided to keep the mountain imagery, as it's an integral part of her program and brand messaging. However, we opted for something more iconic as a stand-alone peak—the Matterhorn.
Her color palette was refreshed to include navy blue, classic blue, gold, and shades of gray, emphasizing the elegance and refinement of her brand.
Take a look at this dramatic before-and-after transformation!
Feeling like your brand is misaligned? No worries—I've got you covered!
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