BRAND STRATEGY + LOGO DESIGN
You absolutely can put your best foot forward
with a brand that feels like the truest, most authentic representation of you in order to attract the right people and projects to your business.
However, that's easier said that done if you are:
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using template bundles
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scrapping things together
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spinning your wheels
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hiring your uncle's best friend's cousin's kid
The truth is...
the reason you are stuck and not attracting the clients you want to see on your calendar (quite yet) is because you don't have an aligned brand that speaks to your ideal (dream!) clients.
I see it all the time and I've worked with countless business owners who are feeling lost, overwhelmed, disconnected and overall lacking confidence in their brand.
The good news? I am here for you and I have created a package that will change the trajectory of your brand!
She captured every detail about who/what my business is centered around.
"Highly recommend Branch Creative Co.! I was needing a long overdue brand refresh & Melissa accomplished that & more. She captured every detail about who/what my business is centered around through the brand strategizing session. She also ensured it would stand the test of time with its elements & simplicity. I love my new logo, the colors, signs etc. & want to put it on everything marketing! Thank you Melissa!"
Codi Nincehelser, Codi Real Estate
★★★★★
INTRODUCING
SIGNATURE BRAND PACKAGES
New!
There are essentially two phases to every brand project: brand strategy and brand identity.
During the brand strategy phase, we talk through every little detail of your company to unpack WHO you are and WHAT you are about. We'll establish your brand story, market fit, target audience, brand essence, competition, brand voice, and so much more.
After building a strong foundation for your brand, we'll start creating your brand's visual identity. This includes your logo, brand colors, fonts, and any other collateral pieces that might be part of your brand package.
When you book a call, we'll chat about your brand goals and determine the best signature brand package to fit your needs.
Packages starting at $4,700.
WHY DO IT?
Everything about your brand should be purposeful.
Brand strategy is the opportunity to make a plan for your brand—from your brand story and values, to how you speak to and interact with your clients, and everything in between.
Visually speaking, a professionally designed logo will help you present yourself to the world in a very true and authentic way. It will resonate with your target audience and give them a way to remember you when the time comes that they should need your company's products or services.
WE COULDN'T BE HAPPIER
A HUGE thank you to Branch Creative Co.! Melissa was absolutely wonderful to work with, our new logo and branding beautifully reflects our clinic, and our new business cards were personally delivered with personalized cupcakes! We couldn't be happier.
Amanda Briggs Davis, The Wellness Collective
★★★★★
01
Welcome & Onboarding
02
Brand Strategy
03
Concept Development
04
Launch
GOT QUESTIONS?
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IntroductionsFirst, we start with introductions. We’ll want to discuss where you’re at now, what your vision and goals are, identify what’s lacking, and determine if we’re a good fit for each other. From there, we’ll develop a custom proposal based on our communications and set up a project kick off (which is the first celebration!) Investment All of our projects start with Brand Strategy as the foundation and most of our clients invest between $3,500 - $10,000, although there are outliers on each side of that range.
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Brand StrategyOur brand strategy session happens as our first order of official business. We are going to get down to the nitty-gritty with an in-depth questionnaire that helps us understand all facets of who you are. I'll compile our strategy session and provide your custom brand strategy presentation alongside a PDF guide that details all aspects of your brand; from design direction to your brand voice and everything in between.
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Visual IdentityNext up is our visual design component. Again, keeping strategy at the forefront, we’ll begin creating your logo concepts. We are a one concept studio to allow for the strongest possible creative solution for your brand. Easy peasy. Was that a gasp? Don’t freak out! We still work through tons of concepts internally and lean into our role as the Creative Director to drill down to the very best concept. This means that we’re going to make sure that the concept fits the intention and aligns with what we established together during your brand strategy phase.
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RefinementsBecause we know that the design needs to be perfectly aligned with your strategy and audience, we provide two rounds of refinement. In some cases (most, to be honest), there aren’t any refinements that need to be made and that is perfectly okay! That happens often because we spend so much time on the front end ensuring that we’ve fine tuned every aspect of your brand.
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Collateral + Web DesignCollateral design is the next step in our process and it's a really fun one! Once the logo and visual elements are finalized, we’ll build out any other print or digital pieces that are included as part of your custom package. We LOVE beautifully crafted designs and know that our customers do, too! We can provide quotes for printing upon request. For those that chose a custom website with their package, this is usually the time when we kickstart that phase of the process!
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LaunchHold on because it is GO TIME! Once everything has been approved, Branch will provide you with all of your logo and design files along with an in-depth Brand Guide to help you stay on track and ON BRAND (consistency, remember?) Voilà! It’s now time to introduce your brand to the world!
Below are a few of the most commonly asked questions. Additional questions can be found on the FAQ page.
LET'S WORK TOGETHER!
True – you are a rockstar at serving your clients, and your DIY or template brand got you this far. You can’t level up in business without a brand that levels up first. First impressions matter, especially in today’s saturated market. You want your clients to know with just a *glance* who you are, what you’re about, and how you can help them. We can absolutely help check all of those boxes when we work together on your brand strategy and design!